Brooke Joy Ford
For as long as she can remember, Brooke Joy Ford has been fascinated by the tools, skills, and freedoms that allow individuals to protect themselves and those they love. As a lifelong firearms and blade enthusiast, she developed an early appreciation for personal responsibility, self-reliance, and the constitutional principles that support individual liberty.
But Brooke's story isn't just about firearms. It's about creativity, resilience, and forging an unconventional path. What began as a dream-filled imagination eventually led her to earn a Bachelor of Fine Arts in Photography, where she learned to see the world through a unique lens and appreciate the power of self-expression. Over the years, she expanded her skills even further, working as a flooring refinisher and becoming a capable handywoman who isn't afraid to tackle challenges head-on.
Throughout her journey, one belief remained constant: people should have the freedom to protect themselves, care for their families, and live without unnecessary interference. Brooke values the rights guaranteed by the Constitution, including the ability to defend loved ones, preserve personal liberty, and remain secure in a free society.
As an NRA Certified Range Safety Officer, she continues to deepen her involvement in the firearms community while encouraging others—especially women—to become confident participants in conversations surrounding personal responsibility, self-defense, and constitutional rights.
The inspiration for helping launch the company came from a desire to create something different. Brooke saw too few opportunities for women to express their support for freedom, self-reliance, and the shooting sports lifestyle in ways that felt authentic to them. Many products on the market lacked personality, creativity, or an understanding of what women actually wanted to wear and share.
She envisioned a brand that would celebrate capable women without compromising style—a place where women could proudly express their beliefs, their independence, and their individuality. Together with her partners, she helped build a company dedicated to creating merchandise that reflects the values of women who are confident, capable, and unapologetically themselves.
Today, Brooke continues to bring her creative perspective, entrepreneurial spirit, and passion for freedom to every aspect of the brand. Her vision is to help women find their voice, express their values, and build a community where strength and style go hand in hand.
Because freedom isn't just something you believe in—it's something worth expressing.